Bath Tourism Plus is the Destination Marketing Organisation for the UNESCO designated World Heritage site that is the city of Bath, as well as for the surrounding areas, towns and villages.
As the official organisation responsible for encouraging overseas and domestic visitors to explore this stunning area, Bath Tourism Plus works closely with the public and private sectors to deliver a programme of targetted marketing initiatives. In addition to its leisure and business marketing activities the company also manages the Bath Visitor Information Centre - one of the busiest centres in the country welcoming over 535,000 visitors per annum - as well as operating the ever-popular Bath Christmas Market, now in its twelfth year. A rolling programme of research is also carried out to measure the visitor experience in Bath and the surrounding area.
A private company (limited by guarantee), Bath Tourism Plus is partially funded by public money from Bath & North East Somerset Council, but mainly by income generated through the Visitor Information Centre and a highly successful membership scheme for over 500 local tourism businesses. The organisation is guided by a Board of Directors comprising of industry professionals to ensure the needs of the tourism industry are met and that all members are given effective assistance and value for money. Its successful operational model was again hailed in 2012 by the then Tourism Minister John Penrose as 'one of the best in the country'.
The company employs a team of around 20+ professionals to deliver its objectives, about half of whom are employed within the Visitor Information Centre. Its marketing team covers conference and event marketing, leisure, print and e-marketing, website development and content management, as well as PR and media-related activities. The team is led by a Chief Executive who reports to the Board on operational activity.
To find out more about promoting your business through the official destination marketing organisation, please call +44 (0)1225 322422.